This isn’t a postmortem. Bellstrike isn’t dead or dying. We have a great product, (we let nonprofits set up attractive, donation-enabled websites in about 1-2 minutes) but it’s not profitable. I’ve lost a lot of money. But I’m not upset about it. Here’s why it’s not profitable and why I’m not…
I remember checking Bellstrike out a while back, and thinking that it was a cool service. But when I got to the pricing page and saw they were taking a percentage of donations I scoffed.
Also, while the templates looked nice, any non-profit doing serious work would want their own customized design.
I still think there would be a market for turn-key non-profit websites, set-up with specific tools and marketing apparatuses to help them raise money and have an effective web presence. Tools like:
- Giveaways for people who donate over a certain amount
- Tools for larger donors to give money based on tweets about the organization, to incentive social sharing
- Well written newsletter templates, and transactional email campaigns
- Turn-key Facebook tabs with donation buttons
- Easy media sharing and storage